AI visibility for hotels

See how AI describes your hotel, and what to fix first.

Guests now ask AI assistants where to stay. Presence Pro reads your hotel the way those answers are built, shows you who gets named instead, and re-tests every month so you can see what moved.

Cancel any timePublic sources onlyHonest about what it can't measure
Illustration
AI assistant, with live web search
1
The Lantern HouseOn-site parking, breakfast from 6:30, short walk to the cathedral.
2
Marlow & Finch HotelGarage nearby, early breakfast on request, close to the station.
?
Your hotelNot named in this answer.
Booking siteCity guideReview siteHotel's own page
Presence Pro shows who was named instead, which pages the assistant cited, and what your own pages leave unanswered.

The shift

Guests ask. An assistant answers. Is your hotel in the answer?

Those answers are assembled from your own website, booking and review sites, maps, open data and press. If the pieces are missing or don't agree, the answer may not include you, or may get you wrong.

Does your website answer guests?

Parking, breakfast, check-in, pets, accessibility and more, found on your own pages with the exact words relied on, and the page where each missing answer belongs.

What do AI assistants say?

Real traveller questions put to an assistant with live web search, each asked more than once: how often you were named, where, who was named instead, and which pages it cited.

Where is your hotel listed?

Booking and review sites, maps, open data and press coverage, checked across 30 points, and where the picture doesn't agree with your own website.

See everything the report covers →

How it works

From a web address to a plan.

No integrations, no tags on your site, no access to your systems.

Tell us your hotel

Subscribe, then give us your hotel's website. That's all that's required. Add its name and town to sharpen the outside checks.

We read what AI reads

Your pages, open map and data sources, public search results, and an assistant asked real traveller questions.

You get a clear plan

A readiness score shown with how much it rests on, the few actions worth doing first, and PDFs to forward to your team.

We re-test every month

The same questions, word for word, so you can see what changed, and only when the change is bigger than the noise.

The report

Answers first. Evidence one click away.

Every finding shows what we found, why it matters, the evidence and exactly what to do. Browse a taste below, or read the full sample report.

Sample data, for illustration

The assistant named the hotel in 5 of 14 answers. Plausible range 16% to 61%.

Readiness72 / 100
Measured60%
Named in5 of 14
Trend vs last monthToo early
Hotels near the stadium for a concert weekend
3 of 3
Best upscale hotel with free parking
1 of 3
Where to stay for an early flight
1 of 2
Family-friendly hotel near the old town · others named instead
0 of 3

One assistant, one day, a sample and never a market ranking. Every figure is a count over this sample.

Five actions, in the order worth doing them.

1
Say when breakfast starts, on the page guests readYour parking page gives a price but not whether a space can be reserved. Add it to the existing Parking page. Evidence quoted.
Confirmed
2
Two pages give different check-in times15:00 on the Rooms page, 14:00 on the FAQ. Both pages are listed.
Confirmed
3
Unanswered critical reviews, newest firstFrom your own review export, with a skeleton reply to finish. Nothing is offered in return.
Likely
4
A city guide the assistant cited lists rivals, not youThe exact article, its age and its contact page. Not sponsored.
Worth checking

Confirmed means a quotation the audit checked on a page it read. Absence on a part-read site is never called a fault.

Three steps, then one card per thread.

"Where to stay near the cathedral in May?"Still takes replies
Wording to sayWe're a 4-star hotel a five-minute walk from the cathedral. Parking is on site and breakfast starts at 6:30. Happy to answer questions.
"Hotel with early breakfast before a flight?"Archived
Listed apartThis thread no longer takes comments. Kept so you can see which questions travellers ask.

Answer once, as the hotel, never as a guest. Never seed reviews or offer anything in return. Nothing is ever posted for you.

Management PDF, 5 to 10 pagesTechnical & evidence appendixData download (JSON)Review and reply analysis from your own exportComparison with your last report

Honest by design

A thin score dressed up as certainty is worse than no score.

Hotels will act on this, so Presence Pro is built to be right, and to say when it can't be sure.

The score always shows what it rests on

"72, across 60% of the full model." Anything we couldn't measure is marked not assessed, never scored as zero and never quietly left out.

Not found is not the same as missing

If we read some of your pages and found nothing, we say not found on the pages checked. A page we couldn't open is never counted against you.

AI answers are a labelled sample

One assistant, on one day, asked more than once. We never turn it into a market ranking, and we never claim to know why an assistant chose a hotel.

We respect other sites' rules

Booking and review platforms prohibit automated reading, so we don't do it. Your own review export gives you the full analysis instead, and the review text is never saved.

No promises we can't keep

No guaranteed rankings and no "become #1 on ChatGPT". Advice never involves fake or incentivised reviews, paid placement passed off as editorial, or posting as a guest.

Every recommendation shows its evidence

What we found, the page or quotation behind it, why it matters, exactly what to do and where. A recommendation with no evidence is withheld.

Who it's for

Built for people who run hotels, not for people who run dashboards.

Independent hotels

You don't have an SEO team. You get a short list in plain English: what to change, on which page, and why.

Small groups and owners

One consistent report per property, the same questions every month, and a clear view of which hotel needs attention.

Agencies and consultants

Evidence you can put in front of a client, with the caveats built in, so you never have to explain away an over-confident number.

Pricing

Simple monthly plans.

A monthly report for your hotel from £49 a month. Cancel any time.

Essential

One hotel, tracked every month.

£49/month

Professional

One hotel, with your own questions and your own reviews.

£99/month

Portfolio

Up to five hotels, in one view.

£249/month

Compare plans and subscribe →  ·  or ask us a question first

Questions

Straight answers

Will this get AI assistants to recommend my hotel?

We can't promise that and nobody honestly can. What Presence Pro does is show what an assistant said, which sources it relied on, and what your own pages leave unanswered, so you can fix real gaps. It never promises rankings.

Which AI assistants do you test?

Today the sampled answers come from one assistant with live web search, and the report labels them clearly as a sample of one assistant on one day. For ChatGPT, Gemini, Copilot and others the report gives you a checklist you can run by hand. We would rather be clear about that than pretend to cover them.

Do you read Booking.com and Tripadvisor?

Not directly. Their terms prohibit automated collection and we respect that. We identify your listings through public search results, and you can upload your own review export (a CSV or Excel file from any platform) for a full review and reply analysis.

How do I get my reports?

You subscribe and tell us your hotel's website. We prepare your report and email it to you, then again every month, with the change since the last one. There's nothing to install and no tool to learn.

What happens to my data?

Your reports are sent only to you. We keep the results so your hotel can be tracked from month to month, and we never show them to anyone else. Review text from an export is analysed for that run only and is not saved; only counts and rates are kept. See the privacy notice.

Does it work outside the UK?

Yes. It works for any hotel with a website, and searches are run as if from the hotel's own country. A few checks, such as the UK food hygiene rating, apply only where that data exists, and say so when they don't.

What does it cost, and can I cancel?

Monthly reports start at £49 a month plus VAT where it applies, and you can cancel at any time; it ends at the close of the period you've paid for. See pricing.

Find out what AI says about your hotel today.

Pick a plan, or ask us a question first. You can cancel any time.