Does your website answer guests?
Parking, breakfast, check-in, pets, accessibility and more, found on your own pages with the exact words relied on, and the page where each missing answer belongs.
For hotels that want more direct bookings
See how AI describes your hotel, and what to fix first.
Guests now ask AI assistants where to stay, and the answers often lean on booking sites. Presence Pro shows what AI says about your hotel, who it names instead, and what to fix so more guests have a reason to book direct.
Cancel any timePublic sources onlyHonest about what it can't measure
Illustration
AI assistant, with live web search
1
The Lantern HouseOn-site parking, breakfast from 6:30, short walk to the cathedral.
2
Marlow & Finch HotelGarage nearby, early breakfast on request, close to the station.
?
Your hotelNot named in this answer.
Booking siteCity guideReview siteHotel's own page
Presence Pro shows who was named instead, which pages the assistant cited, and what your own pages leave unanswered.
Presence Pro at a glance
- What it is
- A monthly report on how AI assistants describe your hotel, who they name instead, and what to fix first.
- Who it's for
- Hotels, hotel groups and the agencies that work for them. Any hotel with a website.
- What it costs
- Single Hotel is £99 per hotel a month. Portfolio, with a dashboard across all your hotels, is from £69 per hotel a month. Prices exclude VAT. Cancel any time.
- What it isn't
- Not a ranking, and not a promise that any assistant will recommend you. AI answers are a labelled sample.
Built for hotels of every kind
Independent hotels
Boutique hotels
Resorts and spas
Hotel groups and owners
B&Bs and guesthouses
Agencies and consultants
Why now
Travellers are already asking AI where to stay.
And an assistant builds its answer from things a hotel can fix: its own pages, its listings, its reviews and the press that mentions it.
52%
of British travellers now use AI tools to help plan travel, up from 40% a year earlier.
MMGY Travel Intelligence, 2026 Portrait of European Travellers, June 2026. Source56%
of US leisure travellers used AI for planning, booking or help at their destination on at least one trip in the past 12 months, up from 43% six months earlier.
Phocuswright, The AI Surge, March 2026 (1,570 US leisure travellers, surveyed in February 2026). Source2×
UK adults using AI for holiday ideas doubled in a year, from 4% to 8%. Among 25 to 34-year-olds it was 18%.
Abta Holiday Habits 2025-26 (2,001 UK adults, July to August 2025). SourceThese surveys ask different questions of different people, so the numbers differ. All three point the same way: up. Presence Pro sells a service in this area, so please read the sources yourself.
What you get
Find the guests AI is sending to your competitors.
Presence Pro finds the questions guests ask in your area, shows which hotels the assistant recommends instead of you, looks at the pages it relied on, and tells you what you can do about it. Then it asks again next month, to see what moved.
The questions your guests ask
Written from your hotel's kind, price level, facilities and the places near it. Never containing your hotel's name.
Who is recommended instead
Which comparable hotels are named, how often, and where in the list.
The pages it relied on
The booking sites, guides, tourism boards and articles the assistant cited, and whether you appear on them.
What to do about it
A short, ranked plan: fix what your own pages leave unanswered, and see where it's worth approaching a page that lists your rivals and not you.
From a missed question to an action
Illustrative example- The question"Which hotels near the conference centre suit a business trip?"
- Your visibilityNamed in 0 of 5 answers.
- Who was namedTwo comparable hotels, in 4 and 5 of the 5 answers.
- What it relied onA business-travel guide and the venue's own "where to stay" page. Both were cited.
- The opportunityYour hotel isn't on either page, and your own website never mentions the venue.
- The actionAdd the walking distance and your meeting facilities to your site. Then ask both pages for a listing, honestly and without paying for editorial.
- Next monthThe same question is asked again, so you can see whether anything changed.
An illustration of the method, not a real hotel. What an assistant says can change for many reasons, so a change can't be shown to be caused by any one action.
The shift
Guests ask. An assistant answers. Is your hotel in the answer?
Those answers are assembled from your own website, booking and review sites, maps, open data and press. If the pieces are missing or don't agree, the answer may not include you, or may get you wrong.
What do AI assistants say?
Real traveller questions put to an assistant with live web search, each asked more than once: how often you were named, where, who was named instead, and which pages it cited.
Where is your hotel listed?
Booking and review sites, maps, open data and press coverage, checked across 30 points, and where the picture doesn't agree with your own website.
Direct bookings
Give guests a reason to book with you, not through a booking site.
When an assistant answers a traveller, it often quotes booking and review sites for rates, cancellation terms, parking and breakfast, because the hotel's own pages don't say. Each of those is a chance for a guest to book through a third party, and for you to pay commission on a guest who was already looking at you.
Today, for many hotels
A guest asks an AI assistant"Which hotel near the cathedral has parking?"
It quotes a booking site, because your own page doesn't say
The guest books through a third party. You pay commission.
With the gaps fixed
The same questionAsked by a guest who has never heard of you
It can quote your own page: parking, breakfast, cancellation
The guest has a reason to book on your website.
An illustration of the idea. We can't promise what any assistant will say, or how many bookings it changes. We show you the gaps and what to do about them.
Facts quoted from booking sites that your website never states
Rates, cancellation terms, distance, breakfast, parking. We list each one and the page where it belongs.
Whether your pages give a reason to book direct
If a guest can't see why your own site is the better place to book, we say so.
Whether your booking link and key pages work
A broken or refused booking link costs you the guest you already won.
Who the assistant named instead, and where it looked
The exact pages it cited, and the conversations where travellers are asking where to stay.
Why it's different
Built specifically for hotels.
A general website audit doesn't know what a hotel is. Presence Pro does.
Hotel-specific questions
It knows the difference between an airport hotel, a city-centre hotel and a spa resort, and asks the questions that fit.
Source-level visibility
It shows the publications and websites the assistant cited, not only whether you were named.
Commercial priorities first
Findings are ranked by risk to your reputation, what travellers care about, and effort. Required fixes are kept apart from optional opportunities.
Portfolio management
Compare your hotels, see which need attention, and track what has been done.
How it works
From a web address to a plan.
No integrations, no tags on your site, no access to your systems.
Tell us your hotel
Subscribe, then give us your hotel's website. That's all that's required. Add its name and town to sharpen the outside checks.
We read what AI reads
Your pages, open map and data sources, public search results, and an assistant asked real traveller questions.
You get a clear plan
A readiness score shown with how much it rests on, the few actions worth doing first, and PDFs to forward to your team.
We re-test every month
The same questions, word for word, so you can see what changed, and only when the change is bigger than the noise.
The report
Answers first. Evidence one click away.
Every finding shows what we found, why it matters, the evidence and exactly what to do. Browse a taste below, or read the full sample report.
The assistant named the hotel in 5 of 14 answers. Plausible range 16% to 61%.
Readiness72 / 100
Measured60%
Named in5 of 14
Trend vs last monthToo early
One assistant, one day, a sample and never a market ranking. Every figure is a count over this sample.
Five actions, in the order worth doing them.
1
Say when breakfast starts, on the page guests readYour parking page gives a price but not whether a space can be reserved. Add it to the existing Parking page. Evidence quoted.
Confirmed2
Two pages give different check-in times15:00 on the Rooms page, 14:00 on the FAQ. Both pages are listed.
Confirmed3
Unanswered critical reviews, newest firstFrom your own review export, with a skeleton reply to finish. Nothing is offered in return.
Likely4
A city guide the assistant cited lists rivals, not youThe exact article, its age and its contact page. Not sponsored.
Worth checkingConfirmed means a quotation the audit checked on a page it read. Absence on a part-read site is never called a fault.
Who the assistant named instead, and the pages it relied on.
1
The Lantern HouseNamed in 9 of 14 answers, usually first or second.
64%2
Marlow & Finch HotelNamed in 6 of 14 answers.
43%3
Your hotelNamed in 5 of 14 answers.
36%Pages cited alongside the answers
City guide article: cited in 4 answers. Names rivals, not youBooking site listing: cited in 6 answersTourism board list: cited in 3 answers
Sample data. Only comparable hotels count towards a gap. Names are fictional.
Management PDF, 5 to 10 pagesTechnical & evidence appendixData download (JSON)Review and reply analysis from your own exportComparison with your last report
Honest by design
A thin score dressed up as certainty is worse than no score.
Hotels will act on this, so Presence Pro is built to be right, and to say when it can't be sure.
The score always shows what it rests on
"72, across 60% of the full model." Anything we couldn't measure is marked not assessed, never scored as zero and never quietly left out.
Not found is not the same as missing
If we read some of your pages and found nothing, we say not found on the pages checked. A page we couldn't open is never counted against you.
AI answers are a labelled sample
One assistant, on one day, asked more than once. We never turn it into a market ranking, and we never claim to know why an assistant chose a hotel.
We respect other sites' rules
Booking and review platforms prohibit automated reading, so we don't do it. Your own review export gives you the full analysis instead, and the review text is never saved.
No promises we can't keep
No guaranteed rankings and no "become #1 on ChatGPT". Advice never involves fake or incentivised reviews, paid placement passed off as editorial, or posting as a guest.
Every recommendation shows its evidence
What we found, the page or quotation behind it, why it matters, exactly what to do and where. A recommendation with no evidence is withheld.
Who it's for
Built for people who run hotels, not for people who run dashboards.
Independent hotels
You don't have an SEO team. You get a short list in plain English: what to change, on which page, and why.
Small groups and owners
One consistent report per property, the same questions every month, and a clear view of which hotel needs attention.
Agencies and consultants
Evidence you can put in front of a client, with the caveats built in, so you never have to explain away an over-confident number.
Curious what AI says about your hotel?
Tell us your hotel and we'll email you a free one-page snapshot: how an AI assistant answers a few traveller questions about your area, and who it names.
Pricing
One hotel, a portfolio, or the whole group.
A monthly report for one hotel, or a dashboard with ongoing analysis for your whole group. Single Hotel from £99 a month, Portfolio from £69 a hotel a month. Prices exclude VAT. Cancel any time.
Single Hotel
A clear monthly report on your hotel, with competitor intelligence and a ranked plan.
£99/month
Portfolio
For groups: a dashboard and ongoing analysis across all your hotels, priced per hotel.
From £69/hotel/month
Enterprise
For 50 or more hotels, with a tailored quotation.
Custom
Compare plans and subscribe → · Apply to be a Founding Hotel · ask us a question first
Questions
Straight answers
Will this get AI assistants to recommend my hotel?
We can't promise that and nobody honestly can. What Presence Pro does is show what an assistant said, which sources it relied on, and what your own pages leave unanswered, so you can fix real gaps. It never promises rankings.
Which AI assistants do you test?
Today the sampled answers come from one assistant with live web search, and the report labels them clearly as a sample of one assistant on one day. For ChatGPT, Gemini, Copilot and others the report gives you a checklist you can run by hand. We would rather be clear about that than pretend to cover them.
Do you read Booking.com and Tripadvisor?
Not directly. Their terms prohibit automated collection and we respect that. We identify your listings through public search results, and you can upload your own review export (a CSV or Excel file from any platform) for a full review and reply analysis.
How do I get my reports?
You subscribe and tell us your hotel's website. We prepare your report and email it to you, then again every month, with the change since the last one. There's nothing to install and no tool to learn.
What happens to my data?
Your reports are sent only to you. We keep the results so your hotel can be tracked from month to month, and we never show them to anyone else. Review text from an export is analysed for that run only and is not saved; only counts and rates are kept. See the privacy notice.
Does it work outside the UK?
Yes. It works for any hotel with a website, and searches are run as if from the hotel's own country. A few checks, such as the UK food hygiene rating, apply only where that data exists, and say so when they don't.
What does it cost, and can I cancel?
Single Hotel is £99 a month per hotel (or £990 a year), Portfolio is from £69 per hotel a month, and Enterprise is by quotation. All prices exclude VAT, which is added at checkout where it applies, and you can cancel at any time; it ends at the close of the period you've paid for. See pricing.
Find out what AI says about your hotel today.
Pick a plan, or ask us a question first. You can cancel any time.